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Preparing for Your Car Wash’s Busy Season

Whether it’s the winter in the north or bug season in the south, there tend to be periods of time when customers flock to the car wash. These are the times that can change the trajectory of your business year. Therefore, you must capitalize on the opportunity while eliminating obstacles that may hamper your ability to serve these additional customers.

If your busy season is coming up, make sure you’re prepared. Here are some factors you should consider before the cars start lining up.

Plan Ahead
The last thing you want is for something to break right in the middle of a busy day in your peak season. The best way to avoid that is to plan ahead by:

·        Replacing old computers
·        Upgrading software
·        Performing/scheduling all necessary preventative maintenance
·        Having backup parts on hand, when possible

Don’t neglect building maintenance and cleaning. While it may not affect the operation of your wash, it will certainly make a difference in whether potential customers choose your wash or keep on driving.

Be Alert
Of course, all the planning in the world won’t guarantee smooth sailing. When there’s a problem at your wash, it’s critical that you know as soon as possible. One way to stay on top of issues at your wash is to utilize an enterprise management system, like Director®, that will send you alerts. 

Staff Up
If your in-bay automatic is attended or you have a C-Store, you’ll want to make sure your staff is ready for the influx your site will likely experience during the peak season. Consider doing some extra training leading up to it. Consider whether you will need to add additional team members and hire them as early as possible so they can be fully trained before business kicks up. 

Marketing Considerations
You’ll want to figure out what, if any, extra marketing you want to do well in advance of your peak season. If you have a lot of competition you may want to consider special promotions to take advantage of the available business. On the other hand, if you know your site is going to be slammed with business, you may want to scale back your marketing. There’s no need to give money away in a promo if you’re already running at full capacity.

Some attractive promotions include bundled washes (buy two get one free) and seasonal discounts. 

You may also want to consider different screen schemes to reflect the season.

Bring It On
In your region’s peak season, the customers are there for the taking. But you’re likely not their only option. By make sure you have a clean, attractive and reliable wash, you can reel them in and keep them coming back for more.

About Todd Davy:
As the Senior Vice President of Sales for DRB Tunnel Solutions, Todd empowers the sales team to drive growth for car wash operators. He joined DRB in 1996 and has worked in various capacities ranging from support to R&D, gaining invaluable car wash industry knowledge that informs our sales strategies and relationships with our customers. Connect with Todd on LinkedIn.

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